So maybe it was not the best football game ever played and, if you were a Broncos fan like me, maybe it was the worst. But the fact remains that over 110 million Americans watched last Sunday’s event, making it the largest one-show audience in TV history. Remarkable.
What struck me about it is our need to bond together, to have shared experiences that we can talk about, even to have things that we can help each other with. In this micro-centered world of Facebook, Twitter, Snapchat, Foursquare and other tools that allow us to narrow down our universe, it seems to me that we sometimes forget there is a larger need, a need to connect to a larger community, a larger purpose even.
Construction, as an industry, allows us to connect both to ourselves in the community and to a larger purpose. Put rather simply, we build things. Things that last. Things that help communities come together and prosper. That’s an endeavor of real value and sometimes we don’t talk enough about it.
So I ask you, if you could pick one project either in 2013 that you were proud of, or in 2014 that you are looking forward to, what would that be?
I’ll bet others would love to hear about it and add their comments. I know I would.